If Justin Bieber were your boyfriend, you'd probably spend a lot of time in parkades. The pop star's "Boyfriend" video debuted Thursday night -- amassing more than 2 million views on YouTube by Friday morning. Shot in L.A., it's a straightforward concept: Bieber and some Step Up 2 extras somehow drive to the top of some building, then spend the afternoon dancing and pulling donuts in their "swaggy" muscle cars. And, just like the song, the video finds Bieber making an incredibly easy pitch to the ladies: be his girlfriend. Please.
A dream date with JB, however, isn’t exactly what he promises in the lyrics. There’s no fireside fondue, no trips around the world. Instead, Bieber’s special lady has to be content watching him dance, watching him lead a sing-a-long, watching him show off his hella cool wheels. And she has to share him with an extensive cast of extras -- but then, that’s a feeling millions of Beliebers have long since grown used to.
And for a tune that's supposed to usher in the just-turned-18-year-old's "mature" new era, the vibe isn't that much different from his break-out clip, "Baby." Bieber is still singing and dancing -- dreamily -- with a crew of kids. He has his driver’s license this time, though. That’s something.
For more than a month, Bieber had been teasing the video's premiere with preview clips -- including 45 seconds of footage aired during an April episode of The Voice. Those clips, as we mentioned yesterday, were directed by Colin Tilley (the "Boyfriend" video was helmed by Director X), and featured Bieber in a variety of impressionistic scenes -- strikingly different from sunny vibe of the final cut. Some of those scenes are used in the opening of "Boyfriend,” and as Bieber explained during an interview with MTV last night, the change-up was just him playing with his fans.
"I kind of switched it up from all the teasers," Bieber said. "I switched up the whole video on them, and really, I think it's super cool. I wanted to do something a little bit more mature."
Just because "Boyfriend" is here doesn't mean Bieber's going to stop being a little tease. During his interview with MTV, he revealed he already has new tidbits to shill, all leading up to the June 19 release of upcoming album, Believe.
"My next single is better," he told MTV after “Boyfriend’s” premiere. "I think it’s 'As Long As You Love Me.' It’s like mid-tempo. I just think it’s edgy. It’s something I can hear on the radio. It’s going to get stuck in people’s heads," he said, also revealing tentative plans to release another track, written for his mom. "I think I'm going to put it out on Mother's Day," he said. "I don't know if it's going on the album."
Read more: http://www.dose.ca/Justin+Bieber+Boyfriend+video+debuts+sans+fondue/6566897/story.html#ixzz1uAtMdrQC
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